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Contrast: The bold letters and the companies symbol make it more professional
Repetition: The wording is evenly put together and double spaced.
Alignment: Everything is aligned, even the logo.
Proximity: Bullet points to point out certain criterias.
Purpose: The purpose is for an employer to higher you
Audience: potential employer.
Genre: Cover letter.
Engagement: Writing this helped the person gain experience in professionalism

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Contrast: The red at the top makes the name of the person and logo pop. Which makes it interesting.
Repetition: The even paragraphs
Alignment: The words are aligned properly Which makes it neater.
Proximity: its split into paragraphs depending on information.
Purpose: trying to get the job
Audience: employer.
Genre: Cover letter.
Engagement: Gained professionalism

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Contrast: There's not too much contrast which makes this boring.
Repetition: His name at the top and bottom of the page
Alignment: Everything in the paper is aligned.
Proximity: The information is grouped in paragraphs
Purpose: trying to get the job
Audience: Employer
Genre: Cover letter.
Engagement: gained professionalism

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Contrast: The line up top makes it pop out
Repetition: My name at the top stands out from the rest of the paper
Alignment: Everything in the paper is aligned.
Proximity: The information is grouped in paragraphs
Purpose: trying to get the job
Audience: Employer
Genre: Cover letter.
Engagement: gained professionalism